Freaks and Oddballs – You’re One
Just over 200 days away from what will undoubtedly be one of the most important elections in US history, and most of the country still isn’t even paying attention yet. Of course those of you reading this have been paying attention for years, even decades, but that’s because you’re all freaks and oddballs like me. At least that’s what the majority thinks of us. We prefer to think of ourselves as exceptional and concerned – responsible citizens, but they see us as demented political junkies lacking in real life. Any way you want to define us – those of us who pay attention to politics more than 60 days out from a major election are definitely a minority – about 20%. While that can be a bit disheartening, it also should be encouraging. Since 70% of potential voters are in the dark about politics, those of us in the 20% have an opportunity to leverage our knowledge to significantly influence the myopic majority. We have to understand that most of these people aren’t ignorant because they don’t care, but because they don’t care enough to make it a priority in their daily lives. They want to vote for the best candidate, they just have been focused on other things and need someone to guide them to that candidate. You and I can be their guides.
After the election of 2008 I did some simple research into search trends on Google. What I found was pretty startling. While there were millions of internet searches for such hot-button issues as “Obama + gun control” and “Obama + abortion,” in the days leading up to Election Day, the day these searches really spiked with the highest number of searches wasn’t the day before the election or two days prior, the most such searches actually occurred on the day after the election. It seems that people were more interested in finding out what they had done than researching the decision they were about to make. Nancy Pelosi’s statement that the House should pass ObamaCare to see what was in the bill comes to mind. I found the search data pretty disturbing, but at least it shows some interest. We just need to figure out how to activate that curiosity a bit earlier and make sure that the information folks need is readily available in a format they can easily understand. We also need to be sure that as people find the information they need about presidential candidates that they also learn something about other candidates lower down on the ticket. Regardless of who wins the White House, if there is not a solid, reliable House and Senate in place to support the good and block the bad, we’re going to be in a lot of trouble.
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